Case Study
Outdoor Living Campaign
PPC & Paid Media
A seasonal paid media campaign promoting outdoor furniture and living ranges ahead of peak summer trading.
6.3x return on ad spend
6.3x
Return on ad spend
-34%
Cost per acquisition
+89%
Paid revenue
The challenge
High competition in paid search during summer meant rising CPCs and wasted spend on broad keywords that did not convert.
Our solution
We restructured campaigns around product categories, implemented smart bidding, and built seasonal ad creative aligned with in-store promotions.
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